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Commentary
Thoughts
from Viejas, the reservation that never sleeps
By
Janice Fitch
October
3, 2005
San
Diego--There
is a wholesome premise to the Viejas casino. Replace the scrolling neon
numbers on the slot machine screens with animated men or aliens and you
could have a video game. Substitute the chips with tickets, to be counted
and redeemed for a prize, and you could have a simple movie theater
arcade.
But
then, spend a minute looking at the giant pieces of multicolored confetti
attached to the ceiling with wire. Look at the neon signs exclaiming
countless reasons for celebration: SLOT CITY! BLACKJACK! MR. CASHMAN!
Then, it hits you. You’re being marketed to. Somebody wants your money.
| "Who's
to look down on the woman shamelessly hitting on the blackjack
dealer half her age?" |
The place swims with a
sense of throwaway luxury. After all, at Viejas, money is not money
but colorful plastic chips—pleasant to take, but easy to give
away. |
Who cares if the ATM
charges $4.00 for a transaction when you can use that money to win a
cool hundred in ten minutes? Money ebbs and flows everywhere, but the
atmosphere is far from rich.
A fifty year old woman with teased bleach-blond hair and gobs
of eyeliner flirts with the blackjack dealer and orders another $5.25
white russian. The dealer’s fingers dance over the cards and chips
with a magician’s skill, performing a myriad of miniscule tricks,
flips, taps, scratches and jumps.
A man playing slots raises his finger majestically in the air
to press each button on his machine with the dignified grace of a
conductor waving his wand in a grand orchestra.
Slots appeal to the baby-boomer crowd with themed machines
appealing to casino patrons’ nostalgia for TV shows and celebrity
icons from a bygone era. “The Munsters,” “Marilyn Monroe” and
“Bewitched” are a few of the offerings.
Perhaps in thirty years, “The OC” and Jennifer Lopez will
be immortalized in slot machine form.
Although gambling may yet be considered a hobby of dubious
merit, the frivolity of this adults-only arcade seems surprisingly
innocent, even childlike. It is quite possible that the sexy, trendy
young couple appearing on Viejas billboards was photoshopped to the
point that they actually looked like Viejas patrons. The reality? An
elderly lady with a tight white perm sits at a Playboy slot machine
clutching her purse in her lap, placidly watching black bunnies scroll
by.
At the $2 video blackjack table, a blank-eyed, animated
dealer appears on screen. With enormous breasts shrink-wrapped into a
Baywatch-style red swimsuit, she deals virtual cards to a
sixty-something woman with a punk haircut, a man wearing a cowboy hat
and a “Thanks for making me look so good” T-shirt, and a petite
Asian woman sipping coffee.
The most interesting room in the casino is the one with the
least artifice: the poker room. It is what it is, with flourescent
lighting, white boards, and high rate of male pattern baldness per
table. This crowded area contains a curious mix of senior citizens
sporting neon '80’s windbreakers and frat boys wearing their caps backwards.
“A lot of younger guys are playing poker,” observes
Daniel Robinson, a veteran Viejas dealer. “Texas hold-em is a huge
trend. When I started, a lot of older guys were playing, now there’s
all these kids.”
While the blackjack tables offer an environment conducive to making easy
conversation with strangers, no one’s talking to their neighbor in the
poker room.
Despite the abundance of booze and receding hairlines at
Viejas, there is something genuinely innocent about the clientele. As
they sit gambling, a mother and son share a cigarette, passing it back
and forth between adjacent Game King slot machines.
In a time where so many rely on Lakers season tickets or
aromatherapy bio-lift facials to feel alive, who’s to look down on the
woman shamelessly hitting on a blackjack dealer half her age, cackling
between sips of her white russian as she rakes in the jackpot. She’s
probably having the better time.
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